pouring
one out
for tupac.
To celebrate 30 years since Snoop and Tupac’s iconic single ‘2 of American Most Wanted’, we released a wine under the same name. Joining the Cali by Snoop range, this new brand is built around a memorable tribute from Snoop to Tupac about their special friendship and collaboration.
30 YEArs later
it’s still a
gangster party.
Led by Snoop, this campaign is more than a product launch,
it’s a cultural moment.
We’re encouraging all to pour a little out for ‘Pac.
