Hi, I’m Tom - Creative Director of Splash, the in-house agency at Treasury Wine Estates.
Over the past few years, I’ve helped evolve Splash from a traditional internal agency into a strategic creative partner, using creativity to drive real business growth across some of the world’s most recognised wine brands.

Recently named IHAC In-House Agency of the Year (Australia & New Zealand), Splash has also picked up recognition at the Clios, Effies, Spikes and other major award shows - proof of the influence and capability of modern in-house agencies.

Before Splash, I worked across both client and agency worlds, including roles at Tennis Australia and global networks like BBDO and Dentsu. I’m passionate about building modern creative teams, embedding creativity into business strategy, and making work that genuinely earns attention in culture.

Over the years, I’ve had the chance to create all kinds of work - from turning Snapchat into a tool to help find missing persons, to opening the world’s most remote pizzeria, to creating biodegradable tree-planting billboards.