Snoop’s the face of ‘Cali by Snoop’. So when he was announced as AFL Grand Final entertainment, it was a big opportunity for the brand.

But with Snoop tied up in media and rehearsals, we flew in the next best thing - his doppelgänger.

In the lead-up to the big game, we pranked the nation. Fans who snapped a photo with “Snoop” went in the running to win tickets to the real Snoop’s post-Grand Final performance.